The Earth Hour is a large-scale collective awareness campaign initiated by WWF in 2007. Every last Saturday in March between 8:30 and 9:30 p.m., Earth Hour celebrates the symbolic “lights off” hour, which has grown from a one city initiative to a mass global event involving more than 172 countries with over 620’000 actions taken to change climate change. The movement is supported by millions of individuals, organisations and governments.

DecarboNet tools have been applied to support the Earth Hour.

The project is also investigating how people get engaged with the campaign on Twitter. As a consortium partner, WWF Switzerland has guided the analysis process and the Earth Hour activities in Switzerland have been especially addressed in this research.

“We have investigated which tweets were most engaging during #earthhour, and why.”

“We help people to understand their household electricity consumption.”

“WU is bringing together the various online platforms to study information contagions in a coherent picture.”

“We are monitoring Earth Hour as the default topic for the Media Watch for Climate Change.”

“We have  worked on practical solutions and tools for behavioural change.”

“We are performing live language analysis of Earth Hour tweets: how are people talking about Earth Hour?”.

“Together we may change the world.”

Live language analysis of Earth Hour tweets: how are people talking about Earth Hour?

by Diana Maynard and Kalina Bontcheva, the University of Sheffield Collective…

Analysing Earth Hour on Twitter

by Harith Alani and Miriam Fernandez The Open University Which…

How do we turn every citizen into a conscious and active citizen?

by Hester van Zuthem and Meia Wippoo WAAG society How do…

Living the change at home

by Christoph Meili WWF Switzerland Together we may change…

Visualising and understanding household electricity consumption

by Rik Temmink Green Energy Options (geo) In 2014, geo joined…

Turn your message into action: How digital media enables grassroot activism

by Max Göbel Vienna University of Economics and Business The…
Icons of the most popular social media in a colourful background

Earth Hour 2016 Edition of the Climate Challenge

by Arno Scharl MODUL University Vienna In collaboration with…