Social Innovation can be achieved by empowering citizens, encouraging actions, and providing knowledge to policy makers and stakeholders. Three main objectives drive our research towards social innovation:
To trigger lifestyle changes, raising awareness of environmental problems is essential, but not enough. Relevant carbon reduction strategies contextualised within social reality can contribute to that process of promoting behaviour change collectively and in an effective way.
We are building a collective knowledge repository enriched by third-party content from the news and social media to increase awareness among citizens about the long-term impact of their actions on climate change. How people participate in the knowledge building process by generating, sharing and consuming information is also analysed, providing insights into the process of raising collective awareness.